Top 5 Social Networking Apps in Serbia: Q1 2024 Performance

In the first quarter of 2024, the top 5 social networking applications in Serbia showed varied performance metrics in terms of downloads and revenue. Here are the highlights for Rakuten Viber Messenger, WhatsApp Messenger, ten ten - close friends only, Threads, an Instagram app, and Facebook.

Rakuten Viber Messenger from Viber Media SARL exhibited a steady increase in weekly revenue, peaking at approximately $773 in the final week of February. Weekly downloads fluctuated, with a notable increase to 18.2K in the first week of January and a dip to 12.8K by early March, before rising again to 15.5K by the end of March.

WhatsApp Messenger maintained a strong presence in Serbia, with weekly downloads ranging from 16.5K to 22.4K throughout the quarter. The app saw its highest download numbers at 22.4K in the fourth week of January and another peak of 21.8K in early March.

ten ten - close friends only demonstrated a significant rise in popularity, especially in February and March. Weekly downloads surged from 2 in the first week of February to 9.3K by mid-March, before slightly declining to 5.5K by the end of March.

Threads, an Instagram app showed a dynamic trend in downloads, starting strong with 28.3K in the first week of January and reaching a peak of 46.1K by the end of January. However, the downloads saw a decline to 16.6K in early March, stabilizing to around 19.8K by the end of the quarter.

Facebook, published by Meta Platforms, Inc., experienced a varied revenue trend with notable peaks, such as $601 in the third week of February. The download numbers were relatively stable, with a significant jump to 23.1K in the first week of March before settling at 13.1K by the end of the month.

For more detailed insights and data, visit Sensor Tower.